MullenLowe won Freemans early 2023 and as part of that win was a rebrand of the tone of voice and multiple campaigns, including Autumn Winter 2023, Christmas 2023, Spring 2024 and Summer 2024. I especially worked on the out of home (digital and print).

For the motion there was a variety of outputs including Youtube, TV, social media and digital screens showing subtle motion. Mixing the vibrant footage shot by the team with the new Made You Look branding to create supers and endframes for the final output.

Motion Design

Senior Graphic Designer: Laura Nunn

Motion Designers: Holly Powell & Katrina Sawyer