PLT supported International Women’s Day 2022 with a campaign called ‘My Dress Doesn’t Mean Yes’ and for this wanted a typography lead campaign including motion design for an out of home screens across the world.

The campaign was solely info graphic text based animation, with a supporting landing page on the website. With facts about sexual harassment and how women are judged and seen as ‘asking for it’ due to their clothing. The landing page also featured stats & charity links. The animation was supported on social media, website & displayed on digital screens in Manchester and Times Square NYC.

Motion Design.

Leads Graphic Designer: Holly Powell