Freemans Summer 2024-
Our continued work for Freemans has brought us to the best campaign yet! The summer 2024 Freemans campaign was all about destination! Whether you are heading to the beach or the back garden.
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We capsulated this by landing the jokes with the supers for the digital assets, landing the British summer jokes by adding rain and for TV I assisted the production team to bring the airport clacker-bords to life. I also worked across social to cut down the TVC to add animated supers so the story works without sound.
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Motion Design
SocialTwo examples below of the supers animated onto cut down of the TVC, which were designed in 1x1, 9x16 and 2x3 for various digital outputs.
SocialSocial stories to support the destination summer campaign.