The new face of Freemans! Introducing Sophie Ellis Bextor x Freemans.

For the autumn / winter campaign, MullenLowe and Freemans worked together to bring a new face to Freemans! I had the pleasure of designing the social and digital out of home sites.

I animated the elevator sign which went across TV & all digital. And all supporting edits of the TVC for social media, and all out of home sites including the London Underground, Waterloo train station and many other sites across London. I also worked closely with the print designer to design a special build for Oxford Circus tube station.

Holly Powell - Motion Design

Hannah Tsuji - Print Design